Give the customer a choice

ThinkstockPhotos-128935398Give the customer a choice by presenting different products for comparison. Explain the features, benefits and drawbacks of each product without making a decision for the customer. Your goal is to assist the customer to make the decision for herself.


The above is an excerpt adapted from the article, “How to Know What a Customer Needs & Wants.” For more information, please visit smallbusiness.chron.com.

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