Ask the customer questions

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Customer being ask questions by an employee

Ask the customer questions designed to elicit information. Ask the price range he is considering, the features he is looking for and whether he is just beginning to shop for the product or intends to make a purchase. It is also helpful to ask what he has seen at competing establishments. Let the customer do the talking.


 

The above is an excerpt adapted from the article, “How to Know What a Customer Needs & Wants.” For more information, please visit www.sba.gov.

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