Headlines: Play on Emotions & Use Numbers


Play on Emotions.

Humans are emotional beings, and we want to feel something. Evoke emotions in the headline, and you can get more clicks. Here’s an example from TheChive.com:

“Homeless Man Tells Heartbreaking Story”

We’re ready for an emotional response to that story.

Use Numbers.

When you use a number in your headline, you’re letting readers know exactly what to expect. When you read the headline to this post, you knew there would be eight tips on improving headlines. No more, no less. Today’s readers are impatient and want to quickly skim content, and numbers let them do so.

Here’s a related point: generally speaking, the bigger the number, the more likely people are to bookmark and save an article. Two tips might not be bookmarkable. But 8, 10 or 12 tips – well, that’s a different story.

The above is an excerpt from the article “8 Smart Techniques for Improving Headlines.” For more info, please visit www.sba.gov.

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