Even the most well-written article or blog post, or the best video, is worthless if it isn’t topped by an appealing headline. The headline is what piques the reader’s attention.
The headline has become uber-important in today’s world of social media sites. For most people, the headline is all they see on a site like Twitter. And on other sites like Google+ and Facebook, it’s a key element of what they see. If the headline isn’t good, chances are the reader won’t bother to click over to read it or view it.
In fact, Copyblogger says 75% of the readers who read the headline don’t bother reading the actual blog post.
Headlines are also important for email marketing. Here again, the subject line (i.e., the “headline” for an email marketing message) has a lot to do with whether people will open the message.
With a little effort and a lot of inspiration, you can improve your headlines and increase the number of people who want to read your articles and view your video or other content.
|The above is an excerpt from the article “8 Smart Techniques for Improving Headlines.” For more info, please visit www.sba.gov.|