Read Other Headlines.
The best places for inspiration are popular sites that have many readers. Alltop, BusinessInsider.com, BuzzFeed.com and BizSugar are good places to go to find headlines that get lots of clicks, so take notes.
If you pay attention, you’ll see that the headlines aren’t stuffy, and that they entice you to learn more in the actual post.
Create Mystery and Curiosity.
A good headline leaves the reader wanting more. Take this example from social content site, BuzzFeed:
“Let’s Hope This Trend Does Not Catch On”
You’re probably at least a little curious about that, aren’t you? It’s hard to resist finding out just which trend they are talking about.
|The above is an excerpt from the article “8 Smart Techniques for Improving Headlines.” For more info, please visit www.sba.gov.|