|The following is an excerpt taken from the article, “Developing a Mobile App? Follow These 12 Tips for Protecting and Securing User Data .” For more information please visit www.sba.gov.|
Smartphone and tablet users will download 70 billion apps this year, according to an estimate by ABI Research. And the total global mobile app market is expected to be worth $25 billion by 2015 reports TechCrunch.
If you have an idea for a marketable app or are currently developing one, then the world may just be your oyster. But before you take your app to market and get it accepted by an app store, the Federal Trade Commission (FTC) wants to ensure that your security policies are up to scratch and that you have taken the right measures to protect the data that your users share with you.
Why? Apps and mobile devices often rely on consumer data – including contact information, location, photos, and so on – all of which can be vulnerable to data breaches, digital snoops and regular theft. In fact, Markets and Markets cites the risk of data theft through delivery of phishing and spyware in mobile apps as the biggest downside to the growth in available apps.
The FTC offers the following 12 tips to help developers approach mobile app security: