|The following is an excerpt taken from the article, “Why Pinterest is for Plumbers”. For more information please visit www.contractormag.com.|
How it works
Pinterest is organized by boards. Each board is a topic. Users pin pictures on the boards that they find on the Internet or upload from their computers. Each picture is complemented by a 500 character description and a website URL. As a business, it’s important that you include your company name, phone number and URL in your descriptions. You can even include Twitter hashtags, such as #plumbing.
Users who like the picture can repin it onto one of their boards. In this way, a pin can become viral. Users can also “like” a picture and, depending on the settings, comment on it. This helps create interaction for a sense of community. Users can also follow other users or boards.