|The following is an excerpt taken from the article, “Why Pinterest is for Plumbers”. For more information please visit www.contractormag.com.|
Pinterest may be the greatest social media site ever created for residential plumbing service contractors. Not only is it the fastest growing social media site, it’s the most female centric, with a lot of women searching for home improvement ideas.
Consider the following:
- Depending on source, Pinterest is 70% to 80% women.
- The number one pinboard is the home (17%), according to R J Metrics.
- The most popular names for boards are “For the Home,” “My Style” and “Products I Love” (also according to R J Metrics).
- It is considered one of the best sources of traffic to women’s magazines. Retailers also consider it a major source of traffic.