Employer Traffic Safety Program Part 2

This is an excerpt from the article, “Our Driving Concern – Employer Traffic Safety Program.”  For more info, please visit http://www.nsc.org.

Cognitive Distraction
Cell phone use while driving isn’t just a visual and manual distraction, but a cognitive distraction. In addition to taking their eyes and hands off the wheel, distracted drivers take their mind off the primary task of driving.

Drivers talking on cell phones miss half of the information in their driving environment.

Drivers using cell phones not only display slower reaction times and have difficulty staying in their lane, but also are less likely to see:

  • High and low relevant objects
  • Visual cues
  • Exits, red lights and stop signs

More information on cognitive distraction can be found in the National Safety Council’s white paper, “Understanding the Distracted Brain.”

Employer Costs
A Harvard risk analysis study estimated the annual cost of crashes caused by cell phone use to be $43 billion. In recent years, numerous plaintiffs have filed and won multi-million dollar actions against employers for injuries arising from negligent driving of an employee who was distracted by the use of a cell phone. Multitasking while driving may seem like a time-saving solution, but it isn’t worth the risk.

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